A research hub for 2026 — sourced industry data on field, street team, and experiential marketing, paired with Street Teams Co's real campaign results across 1,000+ US cities.
Every page below pairs sourced third-party research (Nielsen, McKinsey, BCG, Cvent, EventTrack, and more — each stat attributed and linked) with Street Teams Co's first-party campaign data from 500+ campaigns and 50+ documented case studies.
In-person engagement, brand trust, and ROI of experiential marketing.
Trial-to-purchase conversion, sampling vs advertising, and sales lift.
Trade show market size, exhibitor ROI, and attendee buying authority.
Consumer trust vs ads and word-of-mouth's share of purchases.
Memorability vs traditional ads, ROI, cost, and shareability.
Campus ambassador action rates, Gen Z buying power, and peer influence.
Purchase intent, brand favorability, ROI, and market growth.
Experiential spend, purchase intent after live events, and budget trends.
Sports sponsorship market size, US team spend, and fan activation trends.
50+ documented case studies for brands like MrBeast, Netflix, and Adidas.
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